George Watson, 'Study Shows Expression Just as Important as Words in Presidential Debates', http://today.ttu.edu/2015/01/study-shows-expression-just-as-important-as-words-in-presidential-debates/, Texas Tech Today (January 13, 2015).
Expressions
Candidates' facial expressions, gestures and voice tone do as much or more to drive public reaction to the debates than what the candidates actually say. (…) This frustrates some people who study media and politics because they want the discussion to be all about the issues.
(…)
Most of (…) expressions fit into three distinct display types - anger/threat, happiness/reassurance and fear/evasion. The public responds to leaders who exhibit more happiness/reassurance while challengers, as rivals to power, will typically display more anger/threat, Bucy said. But neither are expected to express fear/evasion and are not looked upon favorably if they do.
(…)
It's important to have an appropriate repertoire of nonverbal displays to consistently deliver your message. (…) At least in these studies, people appear to respond to facial displays and gestures more than voice tone and rhetorical strategies.
Kernbegrip
Non-verbale communicatie
Link
George Watson, 'Study Shows Expression Just as Important as Words in Presidential Debates', http://today.ttu.edu/2015/01/study-shows-expression-just-as-important-as-words-in-presidential-debates/, Texas Tech Today (January 13, 2015).
