Kremer, William and Hammond, Claudia, 'Abraham Maslow and the pyramid that beguiled business', BBC News Magazine, 31 augustus 2013.
Humanistic and positive psychology
Unlike the psychoanalysts and behaviourists who preceded him, Maslow was not that interested in mental illness - instead of finding out what went wrong with people, he wanted to find out what could go right with them. This opened the door for later movements such as humanistic psychology and positive psychology.
The appeal of Maslow's hierarchy can be explained by the fact that it reflects a pattern of growth we observe in children.
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